Will Martini-BA 233 Marketing Blog

     Boeing  Social Listening  The brand I decided to select is Boeing. More than ever, people today have a lot to say about them, with recent events such as an emergency door getting ripped out of a Boeing 737. Social media has been a place where people go to express their concerns about the safety of their aircrafts and if they will step on a Boeing plane ever again. I am interested in this brand because Boeing is the biggest aircraft manufacturer in the world, and I'm interested in what people have to say about recent events and how they can set them back and lose people's trust.   Boeing's value proposition is centered around its ability to provide innovative aerospace solutions that meet the evolving needs of its customers while prioritizing safety, reliability, and efficiency. Two of Boeing's value propositions are in question by the public. Safety and reliability are things that most people have concerns about when stepping on any motorized vehi...

McDonald's, the fast-food giant, has had a remarkable evolution in its marketing strategies over the years. From the beginning of a small burger joint in California to becoming a global icon, McDonald's has continually changed its marketing approach to stay relevant in the ever-changing world of the fast-food industry. In the beginning, McDonald's marketing was centered around its iconic Golden Arches logo and catchy slogans like "I'm Lovin' It." The focus was on promoting affordability, convenience, and consistency across its locations worldwide. As the company expanded globally, McDonald's embraced cultural diversity by switching its menus and marketing campaigns to local tastes and preferences. For example, the menu in Japan has things like the teriyaki Mcburger to make the food feel like it's from Japan and make people want to try it. This localization strategy helped McDonald's establish a strong presence in markets worldwide. One of the ...

 Hello, everyone. My name is Will Martini. I am nineteen years old and am from Portland, Oregon. I went to high school at Wilson, now Ida. B Wells and I am now living in Corvallis. In my free time, I like to have a good time with my friends and play video games and sports like golf, soccer, and football. I enrolled in this class because I need it for my major in business, and I also enjoy learning about marketing. Learning about how marketing has evolved over time is something that I'm interested in learning more about. Something I am pretty passionate about outside of school is golf and my friends; if I have any free time, that's normally where it goes.  This is a photo of me and my friend at the beach for the fourth of July.