Boeing Social Listening The brand I decided to select is Boeing. More than ever, people today have a lot to say about them, with recent events such as an emergency door getting ripped out of a Boeing 737. Social media has been a place where people go to express their concerns about the safety of their aircrafts and if they will step on a Boeing plane ever again. I am interested in this brand because Boeing is the biggest aircraft manufacturer in the world, and I'm interested in what people have to say about recent events and how they can set them back and lose people's trust. Boeing's value proposition is centered around its ability to provide innovative aerospace solutions that meet the evolving needs of its customers while prioritizing safety, reliability, and efficiency. Two of Boeing's value propositions are in question by the public. Safety and reliability are things that most people have concerns about when stepping on any motorized vehi...
